When you create a logo or business card design for a company, you’ll have the choice between using vector and JPEG or Bitmap graphics. You should always, always use vector graphics when you can for anything professional like a logo or printed material. Clarity and great quality at any size are two of the greatest benefits of the vector format. Though there are several other reasons and more to know about Vectors, JPEG, and Bitmap graphics.

The Difference Between Vector and BMP Files

A Bitmap image or graphic is made up of pixels. JPEG images are too. However, vector graphics are made up of, you guessed it, vectors. These graphical renderings are made up of points and paths rather than tiny squares. There is a major difference between the two of them and that is scalability.

The Pros and Cons of Vectors, JPEGs and Bitmap Graphics

vector, jpeg bitmap file formats for graphic design and printing

The ability to enlarge without distortion is a huge benefit, though vector graphics are not perfect. There are some advantages with bitmap images. JPEGs and Bitmaps are good formats for photos and anything that requires a realistic rendering. Bitmap graphic and images and also represent gradient color shifts better. Clearly pixels do have their advantages in some cases. Vectors work well in solid colors and the ability to scale, while Bitmaps and JPEGs give you more freedom and realistic appeal. The downfall being Bitmaps and JPEGs require you to raster the vector art, transforming the graphic into pixels. Intense zooming or stretching of these graphics beyond their original dimensions will make the pixels obvious and can make your printed materials appear blurry or of lower quality.

Bitmaps are also easier to open and edit. True vector files are saved in the .EPS or .AI format. Not many picture programs can open those files. Realistically, some of the few options you have to open and manipulate vector files are Adobe Illustrator, Corel Draw, or other professional grade graphic design software. However, Adobe Illustrator is a program that any professional graphic designer will have.

Vector to BMP Graphic Conversions

Sometimes you might need to rasterize or turn a vector image into a Bitmap (BMP) image before you can use it effectively. The good news is that doing so is quite simple. If you are working on something like a logo, it’s recommended that you always create your initial logo design as a vector graphic in .AI or .EPS format. Though sometimes you might need more than a vector can provide. There is also good news there. There are some graphic design programs that allow you to give vector images the photorealism of BMP images while keeping their scalability.

There are differences between vector images and pixel-based images like BMPs and JPEGs. It’s important that you know the difference and uses the right kind during your design creation process. Be sure to work with a vector when you can, as it can always be converted. However, know when a BMP might be useful and simply rasterize or convert your vector graphic.

Why you need a secure website right now

Last Month Google began rolling out Chrome 68. Now, Google’s browser will display a “Not Secure” warning next to the website in the address bar if the site is not secured with HTTPS.

When the next version of Google Chrome launches in July it’ll have a whole new look if you don’t have a secure website. As in: A big, new Not Secure warning next to your domain name in the address bar.

Secure Website Chrome Not Secure Warning

If you don’t have a secure, encrypted connection for visitors to your website — which you can only get with a trusted SSL certificate — then your potential customers will be told by Chrome: Not Secure. Read all about how Google Chrome 68 is raising the bar on website security.

Secure your existing website with an SSL certificate

If you’ve already got a website but it is not secured with an SSL certificate, you’ll need to get an SSL before Chrome and other browsers make the change if you want to avoid the Not Secure warning. We can help you with the installation process.

You’ve got something you want to share with the world, but building your own website can seem like a daunting task. Who wants to deal with code, anyway? Luckily, you don’t have to. Instead, Farodesign makes it simple to create your own secure website. Just contact us for a custom estimate.

Passaporte Brasileiro em Orlando

A Farodesign acaba de lançar o website e o serviço Passaporte Brasileiro em Orlando

Aproveitando toda a estrutura de estudo fotográfico e a localização próxima da comunidade brasileira, a farodesign passa a dispor do serviço de consultoria para renovação de passaporte brasileiro de adultos.

  • Fazemos toda a checagem dos documentos para o envio ao consulado brasileiro pelo correio.
  • Auxiliamos no preenchimento do formulário de petição.
  • Fazemos a foto para o passaporte brasileiro na hora.
  • Providenciamos tudo o material necessário, como selos, envelopes e money order.

Para usar o serviço basta ligar para 407.491.7371 ou enviar um email para e marcar sua consulta.

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6 Qualities of Excellent Content that Get People Sharing


 By Brent Robinson

value the opinions of our peers more than those of marketers, making word of mouth and social sharing one of the most powerful forms of marketing. Brands can seed these conversations with good content marketing, but getting consumers to share that content is a challenge. So how can brands get people talking about them, and more importantly, sharing their brand messages?

I recently had the chance to hear Jonah Berger, of The Wharton School at the University of Pennsylvania, speak at the annual SXSW technology conference about his book Contagious: Why things catch on. He outlined six key principals for effective and contagious word of mouth marketing.

1. Social currency

The stories you tell influence the perceptions of others. The reason someone shares a product, brand, service, website, etc. is due to one thing: They want to appear a certain way to their peers. Too many brands want consumers to share their content, but never consider how sharing that content will make people look to their friends. Social sharing is currency; make sure it’s worth the price.

2. Triggers

People talk about brands when there is a contextually relevant conversation taking place. People talk about cereal when they are eating breakfast. People talk paper towels after they spill their cereal. Berger suggests developing a trigger which makes your brand come to mind at the optimal moment for consumers. This can be with clever marketing content or just simple association.

3. Emotion

Human beings are emotional creatures; we share things that prompt our emotions. P&G is the master of emotional content. Their Thank You, Mom video series from the Olympics has been shared and viewed millions of times. Dove’s Real Beauty Sketches video is another excellent example. Developing emotional content that resonates with your brand will increase the likelihood that your messages will be shared.

4. Scalability

The public nature of word of mouth is one of its biggest strengths. Utilize this. When planning word of mouth campaigns, always consider that whatever you develop will possibly be seen by millions, so plan accordingly. Scalability is very important for word of mouth marketing. If your promo code can only be used 100 times, don’t share it on Facebook to thousands of people (unless, of course, you do so intentionally to create urgency). Always consider how your message will be received by a large audience.

5. Practical value

Useful products and promotions get shared. When someone hears about a great deal, they tell their friends. The same goes for when someone buys a great product. Does your content have some practical value, like your products do? Lowe’s, for example, created a series of Vines illustrating how to accomplish basic DIY tasks around the home – educational content that provides real value to viewers and ties strongly into the Lowe’s brand. Consider this the next time you are planning a marketing strategy or product promotion. What value does this have to people? Why do they care?

6. Stories

Amanda was sick of eating the same old thing, so she bought the crockpot her mom had recommended. At first, she thought she had made a mistake. However, after just one delicious and easy meal, she was hooked on her new kitchen gadget. No, this section is not about Amanda, but it got you more interested, right? People love stores. Develop content for your brand that tells a story, but also carries your marketing message to the reader. The key to storytelling is sharing an identifiable message, something that not only pulls your audience in, but is also something they want share with their network.

If you want your messages to spread, you need to get people talking, imitating, and sharing. Keeping in mind these six points can help your brand to craft messages that will catch on with consumers and ultimately get shared.


This article originally viewed on bazaarvoice blog.

6 Tipos de Conteúdo Que As Pessoas Compartilham


por Daniel Z. Chohfi

Por que as pessoas compartilham o seu conteúdo? Confira algumas dicas que podem ajudar.

Nós valorizamos as opiniões de nossos amigos mais do que a de profissionais de marketing. Por isso que o boca-a-boca e o compartilhamento social são umas das mais poderosas ferramentas de marketing.

As marcas podem semear conteúdo de alta qualidade, o papel do marketing de conteúdo, mas fazer com que os usuários compartilhem esse material é o desafio.

Como as marcas podem fazer com que as pessoas falem sobre elas e, mais importante, compartilhe suas mensagens? Listamos 6 princípios que vão ajuda-lo nesse desafio.

#1. Moeda social

A história que contamos influencia a vida das pessoas. A razão pela qual alguém compartilha um produto, marca, serviço, site ou qualquer outra coisa é porque elas querem passar uma impressão para seus conhecidos.

Muitas marcas querem que os consumidores compartilhem seu conteúdo, mas nunca consideraram como o compartilhamento vai fazer as pessoas parecerem para seus contatos.

O compartilhamento social é a moeda da internet. Certifique-se que o seu conteúdo valha o preço.

#2. O gatilho

As pessoas falam sobre as marcas quando há uma conversa contextualmente relevante ocorrendo.

As pessoas falam de cereal quando estão tomando café da manhã. As pessoas falam sobre toalhas de papel depois de derramar o seu cereal. Desenvolva um gatilho que faça com que sua marca venha à mente do usuário no momento ideal.

#3. Emoção

Os seres humanos são criaturas emocionais e nós compartilhamos coisas que incitam as nossas emoções.

A P&G é mestre quando o assunto é conteúdo emocional. Sua série de vídeo sobre as Olimpíadas “Obrigado, mãe”, foi compartilhada e vista milhões de vezes. A campanha pela real beleza, de Dove, é outro excelente exemplo.

Desenvolver conteúdo emocional que ressoa com a sua marca irá aumentar a probabilidade de que suas mensagens sejam compartilhadas.

A emoção sempre é uma bom motivo para as pessoas compartilharem.

#4. Escalabilidade

A natureza pública do boca a boca é um dos seus pontos mais fortes. Ao planejar suas campanhas sempre considere que tudo o que você desenvolve, possivelmente será visto por milhões de pessoas.

A escalabilidade é muito importante para o marketing boca a boca. Se o seu código promocional só pode ser usado 100 vezes, não compartilhe-o no Facebook para milhares de pessoas (a menos que você tenha a intenção de criar urgência).

Sempre considere como sua mensagem será recebida por um grande público.

#5. Valor prático

Produtos e promoções úteis são compartilhadas. O mesmo vale para quando alguém compra um grande produto.

Será que o seu conteúdo tem algum valor prático? O que eles podem fazer? A Lowe, por exemplo, criou uma série de vídeos no Vine ilustrando como realizar tarefas básicas em casa. Esse é o tipo de conteúdo educacional que oferece valor real para os consumidores da marca Lowe.

Considere isso na próxima vez que você estiver planejando uma estratégia de marketing ou promoção de produtos. Qual o valor que isso tem para as pessoas? Por que eles se importariam?

#6. Histórias

Amanda estava cansada de comer a mesma coisa, então ela comprou a panela elétrica que a mãe dela tinha recomendado. No começo, pensou que tinha cometido um erro.

Mas depois uma deliciosa refeição, já estava viciada no seu novo gadget de cozinha. Desenvolva conteúdo para a sua marca que conte uma história, mas também carregue sua mensagem de marketing para o leitor.

A chave para histórias é compartilhar uma mensagem que tenha uma fácil identificação com o público, algo que além de chamar atenção faça com que eles desejem compartilhar com sua rede.

E você, conhece outro tipo de conteúdo, além de gatinhos e fotos do almoço que sejam facilmente compartilhados? Compartilha com a gente :D


Este artigo foi adaptado do original, “6 qualities of excelente content that get people sharing”, e visto no The Growth Hacker.

Foto das meninas via Shutterstock.

5 Common SEO Myths

Myth 1: If You Build it, They Will Come

This is a favorite mantra of the content marketing. Just build an amazing website with even more amazing content and watch the traffic roll on in.

Really? Well, no.

If it were that easy, all SEO professionals would be writers or out of work. Unfortunately, while great writing and great content is a large part of SEO and something your site definitely needs, it also needs links, a strong technical base, fast page downloads, and the list goes on and on.

Create content, but other SEO tactics are needed unless you want to be sitting all alone in a big field.

Myth 2: Link Building is Dead

While Cutts would prefer you never build another link to your website, this isn’t “Field of Dreams”. You can build it, but it doesn’t mean traffic will come to your site.

First, Cutts never said links were dead. In fact, it’s quite the opposite.

Cutts said Google has tried excluding links from the algorithm and the results were “much worse.” So while I don’t think it will stay forever this way, we have years before it potentially could go away, according to Cutts.

Links aren’t dead. You need links. What do you do?

You don’t want to go to a link farm and buy links and get your site potentially penalized because that method is dead (unless you really, really know what you’re doing or using “churn and burn” domains).

However, you can hire someone with experience to go create a strategic link acquisition plan and help you implement it. This means that you use strategic methods to acquire links in a way that would appear natural.

For example, let’s say you sponsor a charity event every year, making sure to tie that in with local news, press coverage, and maybe the charity’s own news release. All tied back to you. This is a very obvious way you can acquire natural links to your site that are part of a link building campaign, but NOT a link buying campaign.

A link builder will have many more inventive and fantastic ways to do this and the best part, it will all appear completely natural because basically they are, just with a little push. Most important to note, this is the most highly scrutinized area of SEO right now, so hire well.

Links are alive. Just some of the methods died.

Myth 3: Using Google Analytics Lets Google Spy On You

Analytics is a must-have. Yet so often we hear that a client isn’t putting Google Analytics on their site because Google spies on them, so they fly blind.

Is this true? Does Google use Google Analytics to spy in you? Well, yes and no.

For instance, if you’re creating multiple domains that are being used for nefarious things (in Google’s eyes) and these sites all share the same Google Analytics code then yes, Google now knows you have these same domains (i.e., you have linked them together and told Google you own them).

If this is your link network, well you have now outed yourself. Have a penalty? Decided to just start a new site, not fix the old one? Did you use the same Google Analytics code? Well, same thing.

However, is Google using Google Analytics as part of site positioning? No.

How do we know? Because Cutts said so (herehere, and again here. Now, we don’t believe everything Cutts tells us, but this is just common sense.

These are separate arms of the same company and they simply don’t interact at that level. Also, many sites don’t use Google Analytics, so if Google used Analytics to determine the results, it would probably be worse than excluding links as a ranking factor. It doesn’t make practical sense.

Bad data in = bad product out which = bad business. So if you are a regular company with a regular site, go ahead and add Google Analytics. The only one spying on you is the NSA.

Myth 4: Ranking (Positioning) Doesn’t Matter

You’ve probably heard this before: “We don’t care about ranking. Traffic is what we measure.” While there is truth in this, it’s also a bit deceptive.

Sure, there is no true top 10 anymore. With geolocation, personalization, and other factors, you can no longer pull up a definite top 10 and know you are seeing what anyone else is seeing.

In fact, my agency no longer calls it ranking, we call it positioning because ranking has definite numeric order and stop and end points where positioning is a more loosely defined placement within the SERPs.

That being said, and as much as relevant, converting traffic is the most important metric when measuring the ROI of you investment dollars, the difference between 1st and 5th and 5th and 10th greatly affects the flow and amount of that traffic, so even if we can’t be sure how everyone is seeing the site in the SERPs, we can have a good idea of the opportunities for traffic increases and where drops and where these are happening if we follow the keyword positions.

Position does matter. Rankings maybe not.

Myth 5: Social is the New Link Building

No. Can you get links from social, yes, once they leave the walled garden, but not from sharing itself (Google+ excluded here).

The reason is simple. There is a negative history with Facebook and Google and Google and Twitter. Neither company is willing to give Google consistent access to their fire hose, so Google simply can’t factor them into the algorithm.

A while back when Google did factor Twitter into the algorithm and had access to the fire hose, you ranked well for Twitter, but that changed when Twitter pulled that access from Google. You can learn more about that here.

Article by Search Engine Watch

6 Reasons Why Graphic Design is Important to Your Company

As a business owner, you may have hundreds of concerns to address during your day-to-day workplace activities, so you might be tempted to ignore the need for expertly crafted graphic designs. However, utilizing professional graphic designs can be an integral step in the process of establishing and maintaining a successful business. The six points listed below emphasize how important graphic design is to your business.

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